Digital, Print, and Web
People who make trades for a living are self-motivated, driven, and like value. They know they’re good and won’t settle for an experience that isn’t up to their high standards. TD Ameritrade let’s them trade everything all in one place and gives them a secret weapon in Social Signals, a tool that monitors for trending companies on social media.
With the launch Essential Portfolios, an automated investor, TD Ameritrade had a chance to attract new market of consumers that don’t focus on their investments all day everyday. In fact, you can simply set it and forget it.