On a Monday afternoon, I was contacted by Mofilm (which is the same company we did the Playstation for) with a crazy proposition: create a 60 second spot for Durex, from concept to execution, by the next Monday.
I talked to the Playstation team and we unanimously said "why not".
We created the Durex "Walk of Pride" to counter the social belief of the walk of shame and to inspire people to love their walk home the morning after having a fun night.
Winner: Mofilm Cannes
Copywriter: Taylor Schumaker
Special Thanks to: Back Alley Productions