Taylor Schumaker Copywriter

Barnes & Noble "Chosen One"


Barnes & Noble
“Summer TV & Pre-Roll”

To quote Buffy the Vampire Slayer “In every generation there is a chosen one.
She alone will stand against the vampires, the demons, and the forces of darkness. She is the slayer.”

But, Buffy isn’t the only chosen one. It seems every piece of YA and fantasy media has a chosen one. Katniss Everdeen. Harry Potter. Frodo. You?!?


In a unique media buy, we were also able to target three six second
pre-rolls back to back to back where the prophecy telling bookseller is constantly interrupted by the outro music.